Introducing INT’s Rebrand: More Than Just a Facelift
It’s official—INT has rebranded, and we’re thrilled to share our refreshed identity with you! But it’s not just about a shiny new logo or color scheme; it goes much deeper. It’s a reflection of who we are, where we’re headed, and—most importantly—what we stand for.
Rebranding from the Inside Out
Even when you know your business well, it’s not always easy to see it from the outside. We approached our rebrand like a client project, asking ourselves the big questions: What defines INT? What sets us apart? What do our clients need most? Answering these helped us build a brand that feels true to who we are and what we bring to the table.
Now, we’re bringing our essence front and center—how we work, what we stand for, and how we show up for clients. We’ve reworked our “voice” and “face” to reflect our personality - positive and professional, with a healthy sense of humor – while staying true to the core values that drive us:
- We are team players, always.
- We see problems as opportunities.
- We believe positive energy is the fuel of success.
- We constantly push the boundaries of our knowledge and perspectives.
What’s New?
New Website
We’ve incorporated a fresh look and feel into everything we do, starting with our website. It’s live, sleek, and ready for you to explore: INT’s New Website.
New Logo
Our new logo is more than an image; it’s the story of who we are. The bold vertical lines represent the pillars of support and stability we build for our clients so they can thrive through every challenge. Bookending the logo, you’ll find The Dot and the “T,” symbolizing our precision and attention to detail and how we always dot our “i”s and cross our “t”s. Together, these three elements capture our approach: we transform complex challenges into opportunities with thoughtful planning, creative problem-solving, and an unwavering dedication to excellence. Check out an animated representation of our logo’s story on our About Page.
New Messaging
At INT, we’re all about building long-term partnerships that make a difference. Our new tagline, “Our Purpose is Your Business,” and positioning statement, “Business Solutions You CAN Take for Granted,” say it all. We’re here to make business challenges a little less challenging and deliver creative, reliable solutions that add real value.
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A Word from Our President
“Rebranding is more than updating a logo—it’s an opportunity to reinforce who we are and what we’re here to do. When we say, ‘Our Purpose is Your Business,’ we mean that every client’s challenges become our own, and we’re dedicated to helping them find real solutions. With ‘Business Solutions You CAN Take for Granted,’ we’re making a promise to be that reliable partner—someone you can count on today and tomorrow.”
— Dave Linderman, President of INT
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Welcome to the Next Chapter
We’re excited to share our rebrand with you! It reflects the same values you’ve always known—innovation, precision, and reliability—now presented with a fresh new look. As you explore our website, you’ll see our unwavering commitment to being the partner you trust to drive results and move your business forward.
Check out the full case study.
